DÜŞÜN · FROM THE BANK — 07.2026
Card sharing: a feature as growth engine
Enes Demirel
Düşün's growth plan is one sentence: make the answer shareable. The card feature isn't decoration; it's distribution strategy.
The mechanics: answer → one tap → a beautiful image with enesdemirel.com/dusun at the bottom. Whoever shares the card becomes an ambassador without noticing.
Design rule: the card must be more beautiful than the app — it's the only touchpoint for people who will never see the app.
Measurement is simple: downloads divided by answers. If the ratio drops, the problem is answer quality or card aesthetics — check both. The lesson: marketing built into the product comes before ad budget; budget only accelerates an engine that already runs.
"Marketing built into the product comes before budget."
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