DÜŞÜN · FROM THE BANK — 07.2026
Düşün goes English: localization notes
Enes Demirel
Düşün is preparing for English. But the work isn't translation; it's localization — and the difference is large.
Challenge one: voice. How does Atatürk's Turkish presence survive in English? The answer: language notes in the voice files — you translate tone, not words.
Challenge two: cultural context. "Marching ships over land" is history to a Turkish reader and a metaphor to everyone else; answers will unpack references in one sentence.
Challenge three: council composition — the list widens for a global audience, balancing local depth with universal recognition. And honesty about timing: solid in Turkish first, then English. Better good in sequence than mediocre in parallel.
"You translate tone, not words."
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