Enes Demirel
← Writing
DÜŞÜN · FROM THE BANK — 07.2026

Düşün goes English: localization notes

Enes Demirel

Düşün is preparing for English. But the work isn't translation; it's localization — and the difference is large.

Challenge one: voice. How does Atatürk's Turkish presence survive in English? The answer: language notes in the voice files — you translate tone, not words.

Challenge two: cultural context. "Marching ships over land" is history to a Turkish reader and a metaphor to everyone else; answers will unpack references in one sentence.

Challenge three: council composition — the list widens for a global audience, balancing local depth with universal recognition. And honesty about timing: solid in Turkish first, then English. Better good in sequence than mediocre in parallel.

"You translate tone, not words."
NEXT POSTThe Düşün roadmap: are voiced answers a dream? →